Marketing News

Record year as Product of the Year 2018 heads into research phase

It’s been a huge year for Product of the Year, with a timetable change and a record number of entries from new retailers and brands. The Product of the Year Jury Panel (which includes Retail World Managing Editor Lorna Gloria, Retail Pharmacy Managing Editor Marcela Araneda and Channel 9 personality Lisa Wilkinson) …

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Unilever dominates with 13 brands in Kantar Worldpanel global top 50

Thirteen of Unilever’s brands have been awarded spots in the Kantar Worldpanel’s top 50 most chosen FMCG brands. The analysis of FMCG brands covers around one billion households and 300 billion shopper decisions across 39 countries. This data then measures which brands are being bought by the most consumers, most …

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Four’N Twenty campaigns to ‘save our slang’

Four’N Twenty will launch a campaign promoting Australia’s 70 most popular slang terms, as part of the Aussie meat- pie maker’s 70th-birthday celebrations. Words such as ‘bloke’, ‘bogan’, ‘grouse’ and  ‘Straya’ are likely to feature. “As a nation, we’ve always had a way with words,” Four’N Twenty Marketing Manager Mario …

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Kiwi peanut butter gets Aussie-origin labels

New Zealand owned and operated company Pic’s Peanut Butter has been granted an Australian country-of-origin stamp as it exclusively uses peanuts from Kingaroy in Queensland. “We want to be the best-loved peanut butter in the world, so it’s a no-brainer choosing to use the best peanuts on the planet,” Pic’s …

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Beerenberg launches new-look labels

Jam maker Beerenberg has launched new labelling to highlight the provenance of the locally-grown produce used in its jams, which include Strawberry, Apricot, Blueberry, Raspberry and Orange Marmalade. The new labels feature information detailing the batch number, date produced and the area from where the fruit was sourced, as well …

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Marketing campaign begins for Kanzi apples

The harvesting period for Kanzi apples has begun, with a retail marketing campaign soon to be launched. The campaign will comprise a social media initiative involving food bloggers and influencers, plus public relations and targeted mass-marketing events including sampling at the 2017 Sydney Royal Easter Show, plus capital city markets …

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